In 2005, Pharrell, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape.

Celebrities known to wear replica Billionaire Boys Club include: Jay-z, T.I., Lil' Wayne, Nigo, Snoop Dogg, Kanye West, Teriyaki Boyz, Bow Wow, Omarion, Fabolous, Young Jeezy, Jermaine Dupri, Ludacris, Bun B, Slim Thug, and Chris Brown among others.

Billionaire Boys Club has flagship stores in New York, Tokyo and Hong Kong.

Team Ice Cream

Aside from the replica clothing line, Pharrell has also created his own skateboard team to gain street credibility. The team is called ¡°Team Ice Cream¡±; they have created several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. Some members of the team are Jacob Walder and Evan Her